--- title: All you need to know about protecting your brand description: Claire Gibson, specialist in intellectual property law, explains the costly mistakes many entrepreneurs make when naming and branding their business. image: https://blog.anequim.net/hubfs/anequim-bootstrappers-protecting-your-brand-claire-gibson.jpg --- [![anequim-logo-horizontal-SM](https://blog.anequim.net/hs-fs/hubfs/anequim-logo-horizontal-SM.png?width=1201&height=310&name=anequim-logo-horizontal-SM.png "anequim-logo-horizontal-SM")](https://anequim.net/) Open main menu Close main menu - [What We Do](https://anequim.net/what-we-do/) - [Services](https://anequim.net/services/) - [About Us](https://anequim.net/about-us/) [Entrepreneurship](https://blog.anequim.net/tag/entrepreneurship) [Bootstrappers](https://blog.anequim.net/tag/bootstrappers) [Development](https://blog.anequim.net/tag/development) # All you need to know about protecting your brand ![Bootstrappers For Entrepreneurs - A podcast by Anequim LLC](https://blog.anequim.net/hs-fs/hubfs/Bootstrappers-profile-picture.jpg?width=45&name=Bootstrappers-profile-picture.jpg) [Bootstrappers For Entrepreneurs - A podcast by Anequim LLC](https://blog.anequim.net/author/bootstrappers-a-podcast-by-anequim-llc) [Share this blog post on Twitter](https://twitter.com/intent/tweet?text=I+found+this+interesting+blog+post&url=https://blog.anequim.net/all-you-need-to-know-about-protecting-your-brand) [Share this blog post on Facebook](http://www.facebook.com/share.php?u=https://blog.anequim.net/all-you-need-to-know-about-protecting-your-brand) [Share this blog post on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.anequim.net/all-you-need-to-know-about-protecting-your-brand) ![anequim-bootstrappers-protect-brand-legal-advice](https://blog.anequim.net/hubfs/anequim-bootstrappers-protecting-your-brand-claire-gibson.jpg) ## WHAT YOU WILL LEARN Claire Gibson at Gibson Law specializes in intellectual property law. In this must-listen episode she explains the costly mistakes many entrepreneurs make when naming and branding their business. She explains the steps every company should go through when they are getting started to ensure their marks and name are secure and prevent future headaches and lawsuits. Claire breaks down what every company needs to do, how to do it, and how to protect yourself from costly lawsuits in the future. This episode is sure to make you think about your business differently. Also Claire is giving a 10% discount on some of her services if you use the word Bootstrappers when setting up an appointment.   ## ABOUT OUR GUEST Claire Gibson is the principal attorney at [Gibson Law Practice PLLC](https://www.gibsonlaw.nyc/clairegibson), an IP boutique that specializes in domestic and international trademark, copyright, and domain name matters. She is a graduate of Columbia University and Brooklyn Law School. In the past, she has worked at notable companies like JPMorgan Chase, DreamWorks Classics, and NBC Universal.   ![Bootstrappers For Entrepreneurs - A podcast by Anequim LLC](https://blog.anequim.net/hs-fs/hubfs/Bootstrappers-profile-picture.jpg?width=150&name=Bootstrappers-profile-picture.jpg) #### Bootstrappers For Entrepreneurs - A podcast by Anequim LLC [Follow me on my website](https://anequim.net/bootstrappers-for-entrepreneurs/) [Follow me on Facebook](https://www.facebook.com/BootstrappersShow/) Helping Entrepreneurs Scale Their Business With Remote Teams The podcast that helps entrepreneurs scale their business with remote teams. In every episode we deliver effective solutions for the challenges business owners and executives face, with experienced guests and practical answers to solve real issues. Hosts Gwenn and Jeremy Aspen have helped hundreds of businesses scale their growth, as the modern workplace isn’t constrained by walls of a building and remote teams work to scale your business fast. ## Related Articles [![anequim-bootstrappers-finding-passion-making-business](https://blog.anequim.net/hubfs/anequim-blog-finding-passion-making-business.jpg)](https://blog.anequim.net/finding-your-passion-and-making-it-your-business) [Entrepreneurship](https://blog.anequim.net/tag/entrepreneurship) [Bootstrappers](https://blog.anequim.net/tag/bootstrappers) [Development](https://blog.anequim.net/tag/development) [Management](https://blog.anequim.net/tag/management) ### [Finding Your Passion and Making it Your Business](https://blog.anequim.net/finding-your-passion-and-making-it-your-business) ## WHAT YOU WILL LEARN Peter Fink built a > 100 million dollar revenue business from scratch. He did it without sacrificing his high standards, and all the while building a... ![Bootstrappers For Entrepreneurs - A podcast by Anequim LLC](https://blog.anequim.net/hs-fs/hubfs/Bootstrappers-profile-picture.jpg?width=45&name=Bootstrappers-profile-picture.jpg) [Bootstrappers For Entrepreneurs - A podcast by Anequim LLC](https://blog.anequim.net/author/bootstrappers-a-podcast-by-anequim-llc) [Read More](https://blog.anequim.net/finding-your-passion-and-making-it-your-business) [![](https://blog.anequim.net/hubfs/episode-27-1.jpg)](https://blog.anequim.net/how-to-bring-your-maintenance-in-house) [Maintenance](https://blog.anequim.net/tag/maintenance) [Safety](https://blog.anequim.net/tag/safety) [Bootstrappers](https://blog.anequim.net/tag/bootstrappers) [Property Management](https://blog.anequim.net/tag/property-management) ### [How to Bring Your Maintenance In-House](https://blog.anequim.net/how-to-bring-your-maintenance-in-house) ## WHAT YOU WILL LEARN The decision on whether to bring maintenance in-house is a big one for any property management company. In this episode, we explore the ins and outs... ![Bootstrappers For Entrepreneurs - A podcast by Anequim LLC](https://blog.anequim.net/hs-fs/hubfs/Bootstrappers-profile-picture.jpg?width=45&name=Bootstrappers-profile-picture.jpg) [Bootstrappers For Entrepreneurs - A podcast by Anequim LLC](https://blog.anequim.net/author/bootstrappers-a-podcast-by-anequim-llc) [Read More](https://blog.anequim.net/how-to-bring-your-maintenance-in-house) #### About - [About Anequim](https://anequim.net/about-us/) - [Meet the Team](https://anequim.net/meet-the-team/) #### Services - [Accounting Services](https://anequim.net/services/accounting-services/) - [Administrative Support](https://anequim.net/services/administrative-support/) - [Customer Service](https://anequim.net/services/customer-service/) - [Marketing Services](https://anequim.net/services/marketing-services/) - [Property Management Services](https://anequim.net/services/property-management-services/) - [Solutions for Rent Manager Users](https://anequim.net/services/solutions-for-rent-manager-users/) #### Library - [Blog](https://blog.anequim.net/) [Follow us on Facebook](https://www.youtube.com/Anequim) [Follow us on LinkedIn](https://www.linkedin.com/showcase/anequimmx/) [Follow us on Twitter](https://twitter.com/AnequimUS) [Follow us on Instagram](https://www.facebook.com/AnequimUS/)