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Gwenn Aspen

Gwenn Aspen is the co-founder and CEO of Anequim LLC. Anequim helps property management companies be more efficient and successful through a variety of service offerings. From sourcing and managing professional remote labor from Mexico, to Rent Manager Call Center and Anequim Office Services, Anequim is able to provide game changing results to its clients. She is also co-host of the Bootstrappers Show which releases bi-weekly episodes on Apple Podcasts, Spotify and Youtube. Gwenn was a founder of Wistar Group property management company in Omaha, Nebraska which manages 1,200+ doors which sold to Pure in 2021. Gwenn has a background in the healthcare industry and is a graduate of the University of Michigan.

Aligning our Personal and Professional Values

Our personal values are our core principles. They are what we believe is important and they guide how we evaluate situations and make decisions. They serve as an internal moral compass. Our values are formed early- shaped by our experiences and influenced by important people in our lives. It isn’t always easy to articulate exactly what our values are, but when something doesn’t align with our personal values- we feel uncomfortable.

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Keeping Remote Employees Engaged

The pandemic brought on many challenges for businesses- that is no surprise to anyone. One of the most notable changes has been a huge increase in the number of employees working remotely. That shift to remote work has had a significant impact on today’s workforce. Most business experts agree- there is no going back. Remote work is here to stay. How do we, as business owners, adjust and thrive in this new normal? 

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Shiny Object Syndrome: The Entrepreneurial Equivalent of Chasing Squirrels

Chances are, if you’ve got an entrepreneurial spirit and a creative mind- you’ve experienced “Shiny Object Syndrome” (SOS) at some point in your career. This phenomenon isn’t a diagnosable condition, but rather a business term used to define a tendency to be easily distracted by new ideas. The “shiny object” catches your eye and can take your focus away from the task at hand- like a curious child might hop around between shiny new toys at a dizzying speed. Or, how dogs can be easily distracted by one of those pesky squirrels.

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How to Successfully Develop Members of Your Remote Team

We hear it all the time. “But isn’t it hard to manage remote employees? How can you make sure they’re actually doing their jobs?”

The truth is: managing remote employees is no harder than managing domestic ones. If you're able to manage employees effectively in the office you should have no problem managing people virtually. not good at managing remote professionals, you probably also have difficulties managing your resident employees. Because management - in any capacity - is the same at its core.

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The ABCs of Onboarding Remote Employees

It’s not every day that you onboard a new employee, but it’s crucial that you do it right AND right away. I asked Andrea Kelley, client manager of Anequim’s Rent Manager Call Center, to share her checklist for this important task. She boils it down to three absolute must-dos…set expectations, discuss your communication methods and styles, and establish goal-based training.

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Avoid These Top 5 Mistakes When Setting Goals

A goal without a plan for achieving it is like a New Year’s Day declaration to lose weight. Unless you pick a realistic number of pounds to lose by a certain date, schedule a series of weigh-ins along the way, and prioritize changes to your diet and exercise regime, your pants size is going to stay the same. Learn how to turn 5 common goal setting “don’ts” into “dos” that benefit your bottom line and make growth a reality.

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