Shiny Object Syndrome: The Entrepreneurial Equivalent of Chasing Squirrels
Chances are, if you’ve got an entrepreneurial spirit and a creative mind- you’ve experienced “Shiny Object Syndrome” (SOS) at some point in your career. This phenomenon isn’t a diagnosable condition, but rather a business term used to define a tendency to be easily distracted by new ideas. The “shiny object” catches your eye and can take your focus away from the task at hand- like a curious child might hop around between shiny new toys at a dizzying speed. Or, how dogs can be easily distracted by one of those pesky squirrels.
